The Super Bowl drew an all-time record audience – matching ratings

On Sunday The Super Bowl, the final game of American football played at the Allegiant Stadium in Las Vegas, gathered a record number of viewers at the TV screens. CNN’s by The average audience for the Kansas City Chiefs vs. San Francisco 49ers game was 123.4 million.

In addition to the CBS channel, the match was shown on the Paramount+ streaming service, in Spanish on the Univision channel and as a children’s version on Nickelodeon.

The previous Super Bowl viewership record was from last year, when 115 million people parked next to the various devices. The American version of football is the overwhelming number one in the United States in terms of television viewers. Broadcasts of the sport leave behind other sports, but also other types of programs. In 2023, 93 of the 100 most watched TV broadcasts were NFL games.

of the United States the most watched program in TV history is the 1969 hearing. According to estimates at the time, 125–150 million Americans followed Apollo 11’s landing on the moon’s surface. At that time, the country’s population was significantly smaller than it is today.

Kuulento gathered “the whole nation” to the screen. Nowadays, audiences are separated and there are hardly any events that unite all citizens. Except the Super Bowl. According to media researchers, it gathers the whole family to watch the event around the television.

The popularity of the final match can be seen especially in the pricing of advertisements. This year, a 30-second commercial spot on TV cost seven million dollars (6.5 million euros).

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