Superbowl: This is how the NFL became the fashion Olympus of sports


Super BowlThis is how the NFL became the fashion Olympus of sports

What does the National Football League have to do with fashion? Very much. Well-known players outdo each other with their outfits – even for the Super Bowl. The NFL has now even hired a fashion expert.

Celina Euchner

What do you wear as an NFL superstar? Haute couture and the hottest designers. The National Football League has now developed into a fashion Olympus for players. This will also be evident in the Super Bowl, which in our time takes place from Sunday to Monday.

Because in addition to sports, the NFL is suddenly also about clothing. Some players lead this sporty fashion squad, for example Stefon Diggs, Jeremiah Owusu-Koramoah, Joe Burrow and Travis Kelce.

Stefon Diggs appeared at fashion shows in Paris last summer. He arrived at Jean Paul Gaultier’s haute couture show bare-chested, wearing a coat reminiscent of a kimono and Tabi shoes from Maison Margiela.

Stefon Diggs attended Jean Paul Gaultier's couture show in Paris last summer.

Stefon Diggs attended Jean Paul Gaultier’s couture show in Paris last summer.


Instead of wearing a jersey, wearing designer pieces

Travis Kelce, who is dating pop star Taylor Swift, now presents luxurious streetwear looks at almost every appearance. Here he is wearing a Louis Vuitton denim set as he heads to the game.

Instead of his Kansas City Chiefs jerseys, he often styles pieces from designer brands like Bottega Veneta, Marni, Louis Vuitton and Amiri.

This turns the NFL tunnel into a mini catwalk

Recently, pictures and videos of the players have been going viral on social media. But the clips don’t show football being played, but rather just strutting to the field, to the private jet or to the team bus.

The NFL tunnel in particular, which leads to the field, has become a mini catwalk in recent months. The footballers walk through the underpass in their smartest outfits – and go to the changing room to change.

NFL has its own fashion strategist

Because fashion is becoming increasingly important among athletes, the NFL now even has a fashion content strategist. Kyle Smith is currently taking on this task. He presents the players’ tunnel looks and outfits on the Instagram account “NFL Style”.

We give players the opportunity to express themselves in fashion.

Kyle Smith, NFL fashion expert

Smith told the industry magazine “WWD” about the current fashion hype in the NFL: “We give the players the opportunity to express themselves in fashion, and they take advantage of it.”

This player is the fashionable number 1

In addition to the competition on the field, there is now also the battle for the award as the most stylish player in the NFL. Apparently some people want to fight for this victory. However, this cannot be achieved by playing football particularly strategically. It takes a sense of fashion – or good stylists.

So who is the most stylish NFL player? A few days ago, the first place went to Jeremiah Owusu-Koramoah, the linebacker for the Cleveland Browns. He was voted first by the readers of “GQ”.

Fashion strategist Smith is also a fan of Owusu-Koramoah’s style. He says: “His outfits reflect his cultural connection to Ghana every week. It’s the traditional clothes that give me goosebumps. They are surprising and beautiful. He stands out because he’s wearing something that means so much to him.”

Which NFL player do you think has the best style?

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