The parenting industry in Romania. The big illusions and the little treasures that more and more Romanian parents are hunting for

It takes a village to raise a child, as the saying goes. It is no longer clear what this can mean in urban environments and always on the run, in a fast-changing society. Today, when there is more and more talk about parenting and new approaches in raising and educating children, that village can represent something completely different.

Parents and childrenPhoto: Inquam Photos / George Calin

On Facebook or WhatsApp groups, in workshops, conferences, webinars, seminars, you can find large-scale events on this topic. They are meetings where current or future parents come looking for advice on how to raise their children. Or they attend because they want answers about how to grow themselves around laggards. The offer is varied and, with very few exceptions, against the cost.

In general and as a long-term objective, parenting aims to prepare the new generations for a different future, through the parents.

In Romania, an entire industry has developed in recent years around this global cultural phenomenon. It’s an industry that has also flourished because of the state’s inability to keep up with parents’ need to learn how to behave with children.

This new type of “school”, where parents go to learn, is not without controversy. He gathered around him both criticism and praise. As in everyday parenting, everyone has an opinion on how to raise a child – or a parent, everyone is in one camp or another.

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